Key Conference Papers
ECM Conference (European Cosmetics Markets Magazine, London):
Mihailovich, P. ‘The Transnational trend towards Designer Hair Care brands’.
WWD: EX-TRACTS Exhibition Conference, Javitz Center, New York.Mihailovich, P. ‘World Trends in the Menâ€™s Grooming Market’.
R:Brand (Rebrand) Serbia EXIT Festival Opening Conference Novi Sad 10 July 2013
BrandFair 2006, Belgrade: Mihailovic, P. ‘Kinship Branding: How it can apply to Serbia’
Belgrade Design Week 2006, Mihailovic, P. ‘How Serbia can build strong Brands’
Monterrey Tec XXXI International Marketing Symposium 2007
Mesec Oblikovanja 2007 ‘Brands and Brains’ Month of Design Conference Ljubljana Castl
Baltic Economic Forum for Students: SSE, Riga 2011 – Kinship Branding: The Baltics
Business Reactor: Riga 2013
Key Authors to discover