Education – Luxury Brand Practitioners Weekend Workshop
24 April 2009 to 26 April at INSEAD L’Etoile, Paris
Together with Ann Michele Worrall – a ‘hospitality and ‘inner brand’ trainer, we will be offering an intensive Luxury Brand workshop for entrepreneurs and managers. This weekend workshop provides all the essential tools needed by practitioners of luxury brands in these tough times. Important French luxury brand executives will be attending each day to begin or conclude the chapters. Only 20 places available, 1800 euros due by April 10th. If you are interested please book directly through Ann Michele on amwassoc@aol.com including hotel needs on special rates.
Start Time: 24 April 2009 at 09:00
End Time: 26 April 2009 at 17:00
Key Conference Papers
ECM Conference (European Cosmetics Markets Magazine, London):
Mihailovich, P. ‘The Transnational trend towards Designer Hair Care brands’.
WWD: EX-TRACTS Exhibition Conference, Javitz Center, New York.
Mihailovich, P. ‘World Trends in the Men’s Grooming Market’.
BrandFair 2006, Belgrade: Mihailovic, P. ‘Kinship Branding: How it can apply to Serbia’
Belgrade Design Week 2006, Mihailovic, P. ‘How Serbia can build strong Brands’
Monterrey Tec XXXI International Marketing Symposium 2007
www.monthofdesign.com
Mesec Oblikovanja 2007 ‘Brands and Brains’ Month of Design Conference Ljubljana Castle
The Creation and Destruction of Luxury Brands
Cercle Deluxe Summit 2007 Vienna
The End of the Luxury Brand Era?
Semaine de L’International, ISEG Business School, Paris 2009
Key Authors to discover
Simon Anholt, Peter Cheales, Jean-Noel Kapferer, Sicco Van Gelder