FINE FRAGRANCE: Azzi Glasser -Agent Provocateur, Tann Rokka, Fifi Chachnil Parfums, Ralph Lauren/Armani parfums (for Reflex Advertising New York – client: L’Oreal)
MEN’s Toiletries: Trend/Positioning Consultant: Boss Skin – Hugo Boss (P&G), Daniel Rouah Barber (UK), eShave.
SKINCARE & BABY: The Sanctuary Spa (Boots), Caudalie, Erbaviva, Doux Me, Daniele de Winter, Monaco, Elemental Herbology Spa products, Atmosphere Spa UK, Korres, Elemental Herbology (new).
BATH, BODY, HOME: The Body Shop, Lush (UK), REM Dreamline (Boots); Au Nom de la Rose relaunch, other WIP.
COLOUR COSMETICS: TiGi (Tony & Guy), Cosmopak innovations (Stila, Chanel), Lip Lingerie NY, Ellis Faas (new).
HAIR CARE: Nicky Clarke Hairomatherapy, Michaeljohn (Sainsbury’s UK), Michaeljohn SalonSpa (USA), Daniel Galvin, Richard Ward, Real, Cobella, Brooks & Brooks, London, Salon Professional (Tesco) LUXURY BRANDS: See HAUTeLUXE
PLACE & PARTNERSHIP BRANDING:
LUXURY VILLAGE and Old town repositioning – Planning and Attracting world-leading luxury brands to Belgrade for new Luxury village development project with 5 star Intercontinental hotel as well as conceptualise and develop town centre retail luxury shopping zone.
HOTELS/suppliers – Revitalisation of KivotosClubHotel, Mykonos, including both the inner and external brand and briefing of interior and exterior architects. La Taverna Hotel, Bali (WIP), Zyken NightCove system.
RETAIL and web – Advisor to numerous retail brands from Monsoon to Stilwerk to Dept stores Barneys, Galeries Lafayette, Le Bon Marche, Harvey Nichols, Boots, Sainsbury’s, Tesco, Indaba, South Africa including Spas, Salons, numerous young fashion designers, coffee shop chains (Caffe Nero, UK and Grand Pleasure, Serbia) and countless websites.
Place Brands: South African Embassy, Paris. Rebranding Serbia (on GfK team).
MEDIA – Video Journalist as well as Brand Advisor to numerous fashion, art and lifestyle magazines including Spoon, Vogue Homme, L’Official, ArtReview and some smaller titles.
FILM PRODUCTION – Advisor to film production companies Metropolis (BuddhaBarDvd) and Barking Dog for Vogue.com
Buzz Branding: Samsung Wireless (FCB/Chiel) for Paris Fashion Week & designer mobiles incl. Lagerfeld; Buzz Marketing ideas for Emporio Armani Parfums (ParisFirst / L’Oreal), Cunning UK for Nissan Micra C+C Paris, Grand Kafa.
Research Analyst: INTUITION, France: for Nestlé Waters, Egypt and Turkey markets.