Brief: Discover the brand
This wonderful brand started out by only selling through a few exclusive outlets for those ‘in the know’ to discover. The brand had so many unique claims to make that word-of-mouth was leading to different messages being passed on – from natural, organic to swiss formulated, made in Monaco to Daniele as a nutrition-for-beauty expert/author. In the the end, the single-minded positioning soon became obvious:
Solution: INSIDEOUT beauty™
by DANIELE de WINTER MONACO
Scientific anti-ageing skincare and beauty drinks
Brand is now sold worldwide and is particularly visible in Monaco and Japan but is now fast expanding across the world through the most discerning spas and extremely selective, trendy beauty retailers that specialise in discovering the world’s best niche beauty brands. Daniele de Winter is famously introduced one of the world’s first living skin care drinks and is enjoying a huge success with her brand’s refocused positioning.
Unfortunately no information on the brand architecture may be publically disclosed but please visit the brand’s site.